HEYA is the Japanese word for "room" and Toyota has opened the door to an online space where creative people can connect, communicate and collaborate on projects with each other and with Toyota. Here are some examples of our recent collaborations.
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Heya Project Sponsorship: Vector Art for a Cause Heya Natural Selection: You Shot This! SEMA Car Design Contest

Heya Project Sponsorship: Vector Art for a Cause

Organized in collaboration with Toyota and the HEYA community, this vector art show raises money and awareness for environmental issues that affect our whole planet. The debut event in March 2008 in Phoenix, AZ showcased 20 framed vector art prints and 4 shirt designs on sale for charity.

Heya Natural Selection: You Shot This!

What happens when you have 1 mountain, 3 days, 20 cameras and way too much snow? HEYA helped create one awesome, collaborative snowboarding highlight reel on the slopes in Jackson Hole, WY at the Quiksilver Natural Selection snowboarding competition in February 2008.

SEMA Car Design Contest

Toyota invited HEYA members to describe their dream customized cars. The most unique and inspired ideas won those people a trip to the SEMA show in Las Vegas in November 2008 where the winners will get to meet the Toyota Product Managers in person and learn more about the custom car design process.